Colorism

Noun

Also called shadism, skin tone bias, pigmentocracy and color complex, which refers to the prejudiced attitude and/or discriminatory acts against people with darker color/shade/tone skin, typically among people of the same racial or ethnic group. This is a form of prejudice or discrimination in which people are treated differently based on the social meanings attached to skin color. White supremacy is upheld by colorism.

Source

Southern Jamaica Plain Health Center