Collagen and elastin within your connective tissues naturally diminish with age. Within the cheek, the fat and skin descend from the malar eminence (the cheek bone) starting in the late twenties and early thirties and contributes to the early-aging look most men and women begin to notice in their 40's and 50's. Also referred to as a cheek lift, this procedure targets the midface. Offering a shorter recovery time than a traditional facelift and greater results than injectable fillers, a mid-face lift provides restored volume to the cheeks and a fresher appearance.