There are many potential causes of "cracked heels." Dry skin (xerosis) is common and can get worse if you wear open-back shoes, gain weight, or have increased friction from the back of shoes. Dry cracking skin can also be a subtle sign of more significant problems, such as diabetes or loss of nerve function (autonomic neuropathy).
Heels should be kept well moisturized with a cream to help reduce the cracking. If an open sore is noted, make an appointment with a podiatrist.