Pediatrics – Breastfeeding Center

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US breastfeeding rates are low, due to many factors which include lack of support for breastfeeding women, poor maternity leave policies, industry marketing tactics, clinician lack of knowledge, poor hospital policy, and lack of peer support. The Breastfeeding Center works with other advocates to increase the US breastfeeding rates.

CHAMPS: Communities and Hospitals Advancing Maternity Practices

The Breastfeeding Center was recently awarded a three-year grant from the W.K. Kellogg Foundation for the CHAMPS (Communities and Hospitals Advancing Maternity Practices) project. CHAMPS is a breastfeeding-focused initiative geared toward improving maternal and child health outcomes and reducing inequities in breastfeeding through the promotion of Baby-Friendly practices in 25 selected hospitals in the south. 

Visit the CHAMPS website for more information!

Key Aspects of CHAMPS

  • Participation of 25 hospitals in the target areas
  • Linkage with the community and regional ongoing efforts, especially in the areas immediately surrounding the hospitals, and with a focus on prenatal and postpartum clinics
  • Direct involvement of community partners in the hospital environment
  • Creation of 25 “B-LINKS” community-based breastfeeding support groups
  • Outreach to, cooperation with, and integration with other Kellogg grantees, community groups, and state-based partners and collaborators

Measurable Goals

  • Baby-Friendly Designation for at least 10 of the 25 hospitals
  • Increase of exclusive breastfeeding in the hospitals, as measured by Joint Commission standards
  • Improved rates of optimal MCH care in the hospitals, such as skin to skin and rooming in
  • Higher rates of breastfeeding in the community
  • Increased support for pregnant women and for new families in the community, with an emphasis on greater access to breastfeeding-friendly prenatal and postpartum support

Ban the Bags

Ban the BagsStudies have shown that formula sales campaigns undermine mothers who choose to breastfeed and coax medical professionals to promote expensive brand-name formulas. “Ban the Bags” is a national campaign that works to stop formula companies from marketing in maternity hospitals. This campaign aims to educate consumers on the issue and encourage health care professionals and families to join this effort. The website offers a Tool Kit, which includes educational materials developed by the Massachusetts Breastfeeding Coalition and Ban the Bags, as well as letters of support from regional and national organizations. For more information please visit

Baby Friendly Hospital Initiative

Baby-Friendly Hospital Initiative in Practice The Baby-Friendly Hospital Initiative (BFHI) is a global program that was launched by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF). The BFHI recognizes birthing facilities who implement the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes. In addition, the BFHI helps hospitals equip all mothers with the information, confidence, and skills required to successfully initiate and continue breastfeeding their babies or feeding formula safely. For more information, please click here.    

Additional Links

American Academy of Pediatrics article on Breastfeeding:

Massachusetts Breastfeeding Coalition: 

The CDC Guide to Strategies to Support Breastfeeding Mothers and Babies:

The Surgeon General’s Call to Action to Support Breastfeeding:

International Lactation Consultant Association (ILCA):

United States Breastfeeding Committee
Counseling Services, Pumps and Supplies Model Policy: Payer Coverage of Breastfeeding Support and

Contact Us

Call: 617.414.6466
Fax: 617.414.2662

Boston Medical Center
The Breastfeeding Center
88 East Newton St., Vose 315
Boston, MA 02118

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